Ivy-Style has a great piece by G. Bruce Boyer on Brooks Brothers that was featured in a 1981 issue of Town And Country. Jump over to read the entire thing, you’ll be glad you did. Here’s another piece feautured awhile ago by Boyer on the In’s and Out’s of the simpler days.
Interestingly enough, people who customarily shop at Brooks aren’t really clotheshorses and don’t like to spend time worrying about how they look, which is of course the ideal. They let Brooks worry for them, and Brooks has always worried wonderfully. There is the story about a customer who phoned up to ask if the store sold nightcaps. The unflappable salesclerk calmly asked, “With or without tassel, sir?”