Ten Things Milton Glaser Has Learned

I absolutely love essays and articles from the wise and experienced to those a bit younger and inexperienced on the journey called life. My good friend, Allen, turned me onto this fantastic piece that Milton Glaser presented at a AIGA talk in London. Here’s a short bit from one of his 10 things he has learned. Some real gems in this essay, let it sink in!

LESS IS NOT NECESSARILY MORE.
Being a child of modernism I have heard this mantra all my life. Less is more. One morning upon awakening I realised that it was total nonsense, it is an absurd proposition and also fairly meaningless. But it sounds great because it contains within it a paradox that is resistant to understanding. But it simply does not obtain when you think about the visual of the history of the world. If you look at a Persian rug, you cannot say that less is more because you realise that every part of that rug, every change of colour, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. That also goes for the work of Gaudi, Persian miniatures, art nouveau and everything else. However, I have an alternative to the proposition that I believe is more appropriate. ‘Just enough is more.’

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One Response to Ten Things Milton Glaser Has Learned

  1. mango says:

    Thank you for this posting. I am reading his other essays as well.

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