Fred Perry – SOHO

While wandering around SOHO recently, I stumbled upon the newest Fred Perry Flagship store. Upon entering, I was thoroughly excited about the classic ‘Made In England’ and ‘Made In Scotland’ polo’s. Both of which can be difficult to find in stores.

Besides the classics and f/w season items, the actual store layout was very nice. Black and navy blue being the major colors adorning the walls along with two massive black lamps hanging above the women’s displays. All in all, a great addition to SOHO. Also, plenty of claret and blue to go around for all the West Ham United support. Thanks to NY Magazine for the great photographs.

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2 Responses to Fred Perry – SOHO

  1. I love when stores stradle the line between retail and museum.

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